Pinpointing the voice of the customerHave attrition rates mysteriously risen? Or are you observing new industry trends or competition? A good market research study can inform your next move.
"You can never know enough about customers, and you shouldn’t trust what people say customers think.”- CEO (five appearances on Inc. Fastest Growing List)
Identifying the voice of the prospectDeliberating a new market, or does your sales department insist an existing vertical is saturated, when you know you’re still well below target? A Voice of the Prospect marketing research study can not only inform, but typically produces actionable leads.
Marketing research with in-depth interviewingOur market research relies on experienced professionals [link to The Mayfield Difference page] conducting in-depth interviewing of your customers. Our surveys are designed to ask open-ended questions, so your customers can expand their thoughts and concerns as they wish, allowing you to get the “why” behind their decision-making.
Both our Voice of the Customer and Voice of the Prospect marketing research studies:
- Allow for small samples, since you gain quantitative and qualitative feedback
- Provide insight that you can apply to high dollar, high risk investments
- Use interviewers that are personable, seasoned business professionals, capable of maintaining an intelligent conversation with a CEO
Our small samples use in depth qualitative responses in combination with quantitative statistics to enable confident decision making.
We can also draw on a larger sample with internet-based surveys when you have multiple segments that need to be covered.
Our market research is designed with one goal: to help you solidify a smart B2B marketing and sales plan that will get you results.
Want to find out more about how we can do that for you? Contact us today!