Mitigating risk is what customer due diligence is all about. In-depth customer due diligence is typically the best way for investors to understand customer risk. To accomplish this, Mayfield conducts customer surveys under the seller’s corporate name. We let customers know that the seller is attempting to better understand how to serve them going forward. Open-ended questions reveal in-depth customer analysis of the quality of the product, service or software, their price sensitivity and whether the customer(s) intend to leave – all hugely important.

Social media platforms are constantly changing rules and algorithms. By continuously refining your approach based on feedback and analytics, you can effectively use social media to increase awareness for your company, grow your network, and gain leads. Use these key tips to help you craft an effective social media presence:

Investors often entertain the idea of conducting customer due diligence themselves.  Some may even review a recent check-the-box style, seller-initiated survey, see high NPS scores, and be satisfied. There are many reasons, though, to have a 3^rd party conduct in-depth customer due diligence. Here are three, with real-life examples.