Blogs

February 15, 2021

You know the old adage. And 2020 delivered a lot of lemons.

For 17 years, the Harvard Business School (HBS) Alumni Club of Charlotte had run a 13-week Management Development Program (MDP) in Charlotte, for Charlotte area mid-level executives. The program offers the chance to study business strategy, ethics, finance, and marketing with a roster of some of the most prominent CEOs, Presidents, and Managing Partners in the Charlotte area. Anne Mayfield, President of Mayfield Consulting and Chairman/President of the Charlotte HBS Alumni Club for 20+ years, founded the program with the overarching objective of donating surplus tuition monies to local non-profits.

January 18, 2021
For 2021, many of our customers want to learn about segments that are not familiar to them. Makes sense as the winds of COVID keep changing everyone’s business models.

October 8, 2020

As a boutique marketing consultancy, we never anticipated we would ever be considered for a Grand Stevie, let alone beat out multiple digital marketing agencies from NYC to LA.

Why we won over those agencies is a point worth contemplating.
April 9, 2020
With all the economic upheaval now, businesses are wondering: how do I ensure my marketing and sales are still effective? Here at Mayfield, we’ve compiled a few thoughts for your team in the “War Room” to consider.

February 24, 2020
2020 will see even more importance placed on Page One rankings and high quality website content, and B2B execs need to be aware of how critical it is to invest in SEO for their companies’ websites now more than ever.

October 7, 2019
Pay It Forward with Corporate Citizenship
If your business hasn’t developed a corporate citizenship program, the fall is a great time to start: holidays are on the way and opportunities abound.

June 17, 2019
Striving for Recurring Revenue

Give them the razor, sell them the blade

Gillette may not have been the first, but it’s still the most famous example of a company moving to a Recurring Revenue model. The story goes like this: a razor marketer gave away razors to the public for free, knowing they could recoup the one-time cost of the razor over a period of time with custom fit replacement blades that would be sold on an ongoing basis at a premium. The rest, as they say is history.

May 20, 2019
Website Makeover – Is it time?
In our last blog, “Prepping for a Website Makeover”, our experts touched briefly on Web Design, SEO and Content. In this next blog in the series, Ross Feldman goes into depth about why you may need to re-do your website this year.

April 29, 2019
My Distributor, My Partner: Successful Strategies for Surefire Sales Growth
Years of research and development and a signed dotted-line with a distributor has led you to this point. Your shiny, new product is ready to fly.

February 4, 2019
Prepping for a Website Makeover
Prepping for a website makeover is the company equivalent of cleaning out the garage: intimidating in scope, time-consuming and accompanied by the fear of getting only halfway through before your attention is required elsewhere. But starting with a plan can save you money, time, and alleviate delays.