Blogs

October 20, 2021

Sixty-five percent of the population are visual learners, so it’s no wonder video is dominating business marketing.

September 14, 2021
Did you know that according to Forrester, Strategic Partnerships typically deliver more revenue for a high-growth business than Paid Search? In a recent study, Strategic Partnerships accounted for 28% of revenue while Paid Search delivered an average of only 18%. Forrester said, “The time has come for channels, partnerships, and alliances to be enabled with the same level of marketing passion as direct.”

July 15, 2021

Shortages are affecting everyone: price increases, limited raw materials and freight, and a competitive hiring market means a lot of companies are at capacity and unable to take new orders from customers.

If this is you, and you’re wondering what to do, here are a few ideas.

June 10, 2021

“Oh, let me shop around even MORE websites for pricing and delivery options. I just LOVE doing this!” said no one ever.

April 12, 2021

The Crucial Role of Up-to-Date Online Business Listings

With so much else to do, why spend time making sure your business is represented accurately and consistently in online directories? Because your search results depend on it. 

March 23, 2021
2021 will see even more importance placed on Page One rankings and high quality website content, and B2B execs need to be aware of how critical it is to invest in SEO for their companies’ websites now more than ever.  Read more about the importance of high quality content.

February 15, 2021

You know the old adage. And 2020 delivered a lot of lemons.

For 17 years, the Harvard Business School (HBS) Alumni Club of Charlotte had run a 13-week Management Development Program (MDP) in Charlotte, for Charlotte area mid-level executives. The program offers the chance to study business strategy, ethics, finance, and marketing with a roster of some of the most prominent CEOs, Presidents, and Managing Partners in the Charlotte area. Anne Mayfield, President of Mayfield Consulting and Chairman/President of the Charlotte HBS Alumni Club for 20+ years, founded the program with the overarching objective of donating surplus tuition monies to local non-profits.

January 18, 2021
For 2021, many of our customers want to learn about segments that are not familiar to them. Makes sense as the winds of COVID keep changing everyone’s business models.

October 8, 2020

As a boutique marketing consultancy, we never anticipated we would ever be considered for a Grand Stevie, let alone beat out multiple digital marketing agencies from NYC to LA.

Why we won over those agencies is a point worth contemplating.
April 9, 2020
With all the economic upheaval now, businesses are wondering: how do I ensure my marketing and sales are still effective? Here at Mayfield, we’ve compiled a few thoughts for your team in the “War Room” to consider.

With over 30 years’ experience, Mayfield Consulting provides market research as well as sales, marketing and PR strategy and implementation services performed by seasoned professionals on an affordable, a la carte menu to business-to-business companies. With a tagline of “Where Results Happen”, Mayfield Consulting clients have experienced exponential growth that has lead to them being ranked 8 times to the Inc. 5000 List of America’s Fastest Growing Private Companies in the last nine years. In 2020, Mayfield Consulting was named the Grand Prize Winner for Marketing at the American Business Awards. Read More...