“Oh, let me shop around even MORE websites for pricing and delivery options. I just LOVE doing this!” said no one ever.
The Crucial Role of Up-to-Date Online Business Listings
With so much else to do, why spend time making sure your business is represented accurately and consistently in online directories? Because your search results depend on it.
You know the old adage. And 2020 delivered a lot of lemons.For 17 years, the Harvard Business School (HBS) Alumni Club of Charlotte had run a 13-week Management Development Program (MDP) in Charlotte, for Charlotte area mid-level executives. The program offers the chance to study business strategy, ethics, finance, and marketing with a roster of some of the most prominent CEOs, Presidents, and Managing Partners in the Charlotte area. Anne Mayfield, President of Mayfield Consulting and Chairman/President of the Charlotte HBS Alumni Club for 20+ years, founded the program with the overarching objective of donating surplus tuition monies to local non-profits.
As a boutique marketing consultancy, we never anticipated we would ever be considered for a Grand Stevie, let alone beat out multiple digital marketing agencies from NYC to LA.
Why we won over those agencies is a point worth contemplating.