Blogs

October 28, 2024
Tape placed next to the red word risk measure concept 3D illustration on white

Mitigating risk is what customer due diligence is all about. In-depth customer due diligence is typically the best way for investors to understand customer risk. To accomplish this, Mayfield conducts customer surveys under the seller’s corporate name. We let customers know that the seller is attempting to better understand how to serve them going forward. Open-ended questions reveal in-depth customer analysis of the quality of the product, service or software, their price sensitivity and whether the customer(s) intend to leave – all hugely important. 

September 24, 2024

Social media platforms are constantly changing rules and algorithms. By continuously refining your approach based on feedback and analytics, you can effectively use social media to increase awareness for your company, grow your network, and gain leads. Use these key tips to help you craft an effective social media presence:

September 12, 2024

Investors often entertain the idea of conducting customer due diligence themselves.  Some may even review a recent check-the-box style, seller-initiated survey, see high NPS scores, and be satisfied. There are many reasons, though, to have a 3rd party conduct in-depth customer due diligence. Here are three, with real-life examples.

June 25, 2024


In 2023, a large m3D illustration of an user experience gauge with the needle pointing very bad UX design. anufacturing company with a well-recognized B2B brand faced a significant challenge: it wanted to transition more customers to online ordering, but its legacy e-commerce site provided a poor user experience and was not scalable. This resulted in heavy reliance on a large outside sales team, an approach that created excessive overhead and eroded margins. Recognizing the need to streamline its go-to-market approach, the company embarked on a year-long project to overhaul its online presence with a new e-commerce site.

May 30, 2024

Mayfield Consulting has provided long-term sales and marketing support for many clients over the years. Multiple Mayfield clients have even landed on the Inc. 5000 Fastest Growing List. What is their secret? Well, there is no secret sauce. Each company is different, but perhaps the details of their very different management and growth strategies will help you determine your own. 

March 27, 2024
Ever wonder what you would do with a billion dollars? Most of us have. Christopher Smart, an economist and investor consultant, does too. Recently, Smart wrote “If You Had a Billion Dollars and a Crystal Ball…What answers does an investor (or CEO) need to make good decisions over the next decade.”  He asks these both relevant and heady questions:

February 21, 2024
Gaining insightful customer feedback is essential for investors as they evaluate the satisfaction (SAT) and “stickiness” of the potential seller’s customers. For sellers that have a large customer pool, with no customer being 5% or more of total revenue, and varying diverse segments, Mayfield Consulting couples our usual in-depth telephone interviews with Enhanced Feedback. This is quick customer feedback from two additional sources – a check-the-box email survey and a digital review. By casting a wider net across the customer base, you increase the likelihood of engaging more customers through their preferred communication channel. Used along with qualitative, in-depth interviews with small samples, Enhanced Feedback helps investors gain more quantitative data from a larger sample while the in-depth interviews explain the “why” behind the responses in the email survey.

January 25, 2024

 With many new investor clients in 2023, Mayfield Consulting kept very busy performing our signature qualitative and quantitative customer feedback for investor due diligence.  Investment opportunities for these clients covered an interesting spectrum, ranging from portable cooling equipment and traffic control services to lab testing, LMSs (Learning Management Systems), payroll services, private pay card management, post drivers, aluminum signs, and various others. To make informed decisions some clients also requested market sizing, competitive comparisons, and Total Addressable Market analysis. Mayfield Consulting thrives on using our extensive experience to assist our clients in reaching their goals. 

November 2, 2023

Brand positioning is a critical aspect of marketing and business strategy that often makes the difference between a company's success and its failure. Thanks to the internet and social media, consumers have become accustomed to having endless amounts of information at their fingertips. Brand positioning is not just important for big brands like Nike or Coca-Cola. Regardless of business size or industry, companies need to ensure they are giving consumers a reason to believe in their brand. What makes YOU different from the competition? This month, we are taking a deeper look into the significance of brand positioning and why it is considered a strategic imperative for any business.

September 18, 2023

Charles Barkley2

Since ChatGPT was introduced last fall by OpenAI, more options have rapidly come to market. Microsoft, in partnership with Open AI, rolled out Bing Chat and Google made Bard available. Promos have started with Charles Barkley getting in on it recently in some pretty funny spots that have Bing Chat trash-talking him.

Mayfield Consulting’s team has hundreds of combined years of experience in sales and marketing, providing market research, business due diligence, sales, marketing and PR strategy and implementation. All services are performed by seasoned professionals, on an affordable, a la carte menu to business-to-business companies. Mayfield has special expertise in software, security, business services, financial services, and classic manufacturing industries. With a tagline of “Where Results Happen,” Mayfield Consulting has clients that have been named 12 times in the last twelve years to the Inc. 5000 List of America’s Fastest Growing Private Companies, won more than 80 awards, and experienced exponential growth.

Read More...