Blogs
November 15, 2022
One of the things Anne Mayfield remembers most about working for a large international consulting firm is how effective an organization can be when super-intelligent people take the time to mentor young professionals. She spent eight years as one of those lucky young professionals at Arthur D. Little (ADL) and in that time watched a senior colleague who used his expertise on the stand in the IBM anti-trust trial for 40+ days and still had time to mentor her. Anne took to heart not only how hard her colleague worked, but also how important “trust” established from relationships made with colleagues was for success. She brought that knowledge with her when she started her own consulting firm in 1987. She’s thankful that she did.
October 25, 2022
Armed with superior knowledge about the customer base, an investor gains confidence, lowers risk, and increases negotiating leverage for pricing and terms prior to closing. Whether investors are PEs, VCs, searchers or strategic buyers, in-depth, objective customer feedback provides superior insight compared to filtered information from sellers.
September 28, 2022
Armed with superior knowledge about the customer base, an investor gains confidence, lowers risk, and increases negotiating leverage for pricing and terms prior to closing. Whether investors are PEs, VCs, searchers or strategic buyers, in-depth, objective customer feedback provides superior insight compared to filtered information from sellers.
July 27, 2022
How Customer Listening Can Inform Action to Grow Your Business
Over many years of gaining in-depth customer feedback for clients, Mayfield Consulting has noticed that often what our client tells us is not what their customers tell us.
June 22, 2022
Mayfield Consulting has helped numerous companies make the Inc. 5000 Fastest Growing list. Other companies ask us - what does it take?
March 16, 2022
Particularly over the last few years, we have found mainly positive Sat and NPS ratings even when the respondent mentions several supplier weaknesses or that they are considering switching suppliers. What gives?
January 31, 2022
Interviewing your target company’s customer base is a pivotal step in understanding the value in your potential investment. The way you gain feedback can be critical.
October 20, 2021
Sixty-five percent of the population are visual learners, so it’s no wonder video is dominating business marketing.
September 14, 2021
Did you know that according to Forrester, Strategic Partnerships typically deliver more revenue for a high-growth business than Paid Search? In a recent study, Strategic Partnerships accounted for 28% of revenue while Paid Search delivered an average of only 18%. Forrester said, “The time has come for channels, partnerships, and alliances to be enabled with the same level of marketing passion as direct.”
July 15, 2021
