May 11, 2018
Frequently my clients ask this question and I understand their hesitation. Tweeting feels like an episode of cyber schizophrenia: when you tweet and nothing comes back, you start to wonder if your audience is perhaps an imaginary friend. The platform is confusing as well: fast moving, rudimentary in options, lacking sufficient security, and simultaneously rife with trolls, negligible intellects, and bots. With all these frustrations, costs, and risks, while conversely brand awareness for B2B on social media is still in its infancy, why be on Twitter at all?
April 18, 2018
Adopting Glassdoor as part of your company’s social media strategy can not only boost your recruitment efforts, but help with SEO, boost company pride, and raise management awareness at the same time. A pro-active strategy may even produce some pleasantly surprising, unanticipated results.
March 15, 2018
As discussed in Why, What, How on Thought Leadership, getting a first thought leadership article published can be something of a challenge. Moreover, it’s only half the battle: you have to engage in shameless self-promotion once you publish it if you want to gain followers. You cannot rely purely on the media journal to do that job for you.
February 14, 2018
In marketing, Thought Leadership has emerged as one of the quintessential pillars of a sound content marketing strategy.
April 12, 2017
If a picture is worth a thousand words, a video is worth a billion.
October 25, 2016
When you’re contemplating annual revenue, it’s easy to remember your prospects, they’re at the forefront of your mind. But have you considered your existing customer base? Statistically speaking, this is the most likely revenue stream your sales department will overlook.
September 27, 2016
Company awards like The Inc. List, Entrepreneur of the Year, Best Places to Work, Fast 50 can help with visibility, credibility with prospects and boost your profile online. And who doesn’t like to win? But the process of applying can be daunting: there are so many awards, the applications are long, many of the questions don’t apply to you, and most frustrating of all, you’ve invested the time and resources to apply in the past to no avail.
July 21, 2016
Emails, websites, digital content…thanks to modern technology, there are many ways to make contact with prospects today without cold calling. And yet, there are very few B2B deals completed in the absence of personal engagement. So as a salesman, how do you know when it’s the right time to call? After the first click thru to your website? Or wait until they visit you again?
June 8, 2016
While what constitutes a “small, mid, or large” sized account is different at every B2B company, one thing holds true across the board: mid-sized customers tend to get overlooked in terms of sales and service. And yet they frequently prove to be a powerhouse revenue stream, even when times get tough, if you harness them.