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Armed with superior knowledge about the customer base, an investor gains confidence, lowers risk, and increases negotiating leverage for pricing and terms prior to closing. Whether investors are PEs, VCs, searchers or strategic buyers, in-depth, objective customer feedback provides superior insight compared to filtered information from sellers.
Over many years of gaining in-depth customer feedback for clients, Mayfield Consulting has noticed that often what our client tells us is not what their customers tell us.
Interviewing your target company’s customer base is a pivotal step in understanding the value in your potential investment. The way you gain feedback can be critical.
Sixty-five percent of the population are visual learners, so it’s no wonder video is dominating business marketing.
“Oh, let me shop around even MORE websites for pricing and delivery options. I just LOVE doing this!” said no one ever.
The Crucial Role of Up-to-Date Online Business Listings
With so much else to do, why spend time making sure your business is represented accurately and consistently in online directories? Because your search results depend on it.
