April 18, 2018
Utilizing Glassdoor Can Strengthen Your Company Culture
Adopting Glassdoor as part of your company’s social media strategy can not only boost your recruitment efforts, but help with SEO, boost company pride, and raise management awareness at the same time. A pro-active strategy may even produce some pleasantly surprising, unanticipated results.

March 15, 2018
Successful Thought Leadership
As discussed in Why, What, How on Thought Leadership, getting a first thought leadership article published can be something of a challenge. Moreover, it’s only half the battle: you have to engage in shameless self-promotion once you publish it if you want to gain followers. You cannot rely purely on the media journal to do that job for you.

February 14, 2018
The Why, What & How on Thought Leadership
In marketing, Thought Leadership has emerged as one of the quintessential pillars of a sound content marketing strategy.

April 12, 2017
Viral Video
If a picture is worth a thousand words, a video is worth a billion.

October 25, 2016
Spelunking for Sales
When you’re contemplating annual revenue, it’s easy to remember your prospects, they’re at the forefront of your mind. But have you considered your existing customer base? Statistically speaking, this is the most likely revenue stream your sales department will overlook.

September 27, 2016
Best in Show
Company awards like The Inc. List, Entrepreneur of the Year, Best Places to Work, Fast 50 can help with visibility, credibility with prospects and boost your profile online. And who doesn’t like to win? But the process of applying can be daunting: there are so many awards, the applications are long, many of the questions don’t apply to you, and most frustrating of all, you’ve invested the time and resources to apply in the past to no avail.

July 21, 2016
All The Right Moves
Emails, websites, digital content…thanks to modern technology, there are many ways to make contact with prospects today without cold calling. And yet, there are very few B2B deals completed in the absence of personal engagement. So as a salesman, how do you know when it’s the right time to call? After the first click thru to your website? Or wait until they visit you again?

June 8, 2016
Ramping Up Your Revenue with Mid-Sized Accounts
While what constitutes a “small, mid, or large” sized account is different at every B2B company, one thing holds true across the board: mid-sized customers tend to get overlooked in terms of sales and service. And yet they frequently prove to be a powerhouse revenue stream, even when times get tough, if you harness them.

With over 30 years’ experience, Mayfield Consulting provides market research as well as sales, marketing and PR strategy and implementation services performed by seasoned professionals on an affordable, a la carte menu to business-to-business companies. With a tagline of “Where Results Happen”, Mayfield Consulting clients have experienced exponential growth that has lead to them being ranked 8 times to the Inc. 5000 List of America’s Fastest Growing Private Companies in the last nine years. In 2020, Mayfield Consulting was named the Grand Prize Winner for Marketing at the American Business Awards. Read More...