Blogs
You know the old adage. And 2020 delivered a lot of lemons.
For 17 years, the Harvard Business School (HBS) Alumni Club of Charlotte had run a 13-week Management Development Program (MDP) in Charlotte, for Charlotte area mid-level executives. The program offers the chance to study business strategy, ethics, finance, and marketing with a roster of some of the most prominent CEOs, Presidents, and Managing Partners in the Charlotte area. Anne Mayfield, President of Mayfield Consulting and Chairman/President of the Charlotte HBS Alumni Club for 20+ years, founded the program with the overarching objective of donating surplus tuition monies to local non-profits.As a boutique marketing consultancy, we never anticipated we would ever be considered for a Grand Stevie, let alone beat out multiple digital marketing agencies from NYC to LA.
Why we won over those agencies is a point worth contemplating.