As a boutique marketing consultancy, we never anticipated we would ever be considered for a Grand Stevie, let alone beat out multiple digital marketing agencies from NYC to LA.
Why we won over those agencies is a point worth contemplating.
When You’ve Got a Hammer…
Everything looks like a nail, or the so the old saying goes. When it comes to marketing, content creation and distribution may *seem* like the only thing you need to do, perhaps because you have not done much of it while your competitors have. And if you talk to a digital marketing agency, you will find plenty of people to agree with you as they proffer a long-term contract to produce blogs and social media posts.
And there’s a chance that could be true, but for the most part, if you are having revenue issues, content creation and distribution is rarely a complete solution. Mayfield Consulting does not sell you what you presume you need. We take the perspective of a doctor: diagnose the problem before prescribing the medicine.
An Effective Course of Treatment
Your marketing is useful only to the extent it builds brand awareness and adds names to your sales pipeline. So we typically start with market research that provides feedback on:
- Your vertical markets – how they differ by potential, how they buy, how they communicate and their “Best Customer” profile
- Competitors and the market’s perception of them
- Branding and Messaging
We see what is working and what’s not, fix problems and focus on sales operations before moving on to content creation. Because it is one thing to have a prospect click thru to your website from a witty blog, another to turn them into a customer. For instance, a confusing or uninformative home page can drive a prospect away again in seconds.
We simultaneously work with your sales team and management to ensure they have:
- A cohesive, efficient, and smooth sales process
- Prompt delivery of the product or service to further enhance customer satisfaction
- Sales tools that are cohesive with all messaging and alluring in content
- A methodology to convert satisfied customers into advocates for your company.
Best news? We work a la carte through this process instead of demanding a long-term contract. You can pick or choose the services you need, or if you have in-house resources, take the advice and do the work yourself.
We are able to do a limited engagement with clients because we are confident in what we prescribe. Because it has been a full examination and diagnosis. If you take the medicine, you will see results.
A Clean Bill of Health
Why did Mayfield Consulting win the Grand Stevie over those digital marketing agencies? First and foremost because we start with market feedback, are thorough, and consistently drive results:
- A tech company that doubled in size and profit the first year we worked with them
- A manufacturing company that achieved 52% higher revenue growth than the industry average
- Clients with a total of 7 appearances on the Inc. 5000 List of America’s Fastest Growing Private Companies in the past eight years.
We highlight success with PR campaigns and business awards to perennially give each company third party validation for their solutions.
Awards work: a client just sent their American Business Award wins to a household brand name company he had been courting. They sent back a verbal commitment within 3 minutes.
Ask Your CEO if Mayfield Consulting Is Right for You
When revenue is not making plan, it is always worth getting a specialist’s diagnosis. Whether you contact us, or another firm, always make sure you get an up-to-date examination of your customers and prospects and what is working in your organization and what is not, before you head to a digital marketing agency and pick up some over-the-counter advice.
Interested in learning more about how awards or other marketing services can help your company? Contact us.