Pinpointing the voice of the customer

Have attrition rates mysteriously risen? Or are you observing new industry trends or competition? A good Voice of the Customer (VOC) study can inform your next move.
"You can never know enough about customers, and you shouldn’t trust what people say customers think.”
- CEO (five appearances on Inc. Fastest Growing List)

Identifying the voice of the prospect

Deliberating a new market, or does your sales department insist an existing vertical is saturated, when you know you’re still well below target? A Voice of the Prospect marketing research study can not only inform, but typically produces actionable leads.

Market research with in-depth interviewing

Our market research relies on experienced professionals conducting in-depth interviewing of your customers. Our surveys are designed to ask open-ended questions, so your customers can expand their thoughts and concerns as they wish, allowing you to get the “why” behind their decision-making.

Both our Voice of the Customer and Voice of the Prospect market research studies:

  • Allow for small samples, since you gain quantitative and qualitative feedback
  • Provide insight that you can apply to high dollar, high risk investments
  • Use interviewers that are personable, seasoned business professionals, capable of maintaining an intelligent conversation with a CEO

Our small samples use in depth qualitative responses in combination with quantitative statistics to enable confident decision making.

sample data report

We can also draw on a larger sample with internet-based surveys when you have multiple segments that need to be covered.

Our market research is designed with one goal: to help you solidify a smart B2B marketing and sales plan that will get you results.

Want to find out more about how we can do that for you? Contact us today!

Mayfield Consulting’s team has hundreds of combined years of experience in sales and marketing, providing market research, business due diligence, sales, marketing and PR strategy and implementation. All services are performed by seasoned professionals for business-to-business companies. Mayfield has special expertise in software, security, business services, financial services, and classic manufacturing industries. With a tagline of “Where Results Happen,” Mayfield Consulting has clients that have been named 12 times in the last twelve years to the Inc. 5000 List of America’s Fastest Growing Private Companies, won more than 60 awards, and experienced exponential growth.