Positioning and messaging in B2B marketing

What are your marketing and sales departments telling customers about your company? Is it current, or have your vertical markets/products/services changed? Our communications and business consultants can work with you in creating new messaging relevant to your business-to-business customers and prospects. We can advise you on B2B marketing strategies that will target using your “Best Customer” profile and focus on the target markets most likely to show results quickly.

We can also assist you in implementing those changes into your website and print materials, and integrate the messaging into a cohesive B2B social media strategy.
"One of the elements of EOS (Entrepreneurial Operating System referenced in "Traction" by Wickham) is the whole marketing aspect which you guys excel at…and the Mayfield process is the secret sauce."
- CEO Manufacturing Company

CRM implementation

Start-up, or merging with another company? If you haven’t yet selected a CRM and/or have warring factions over what CRM to license, we can help you assess your needs based on your ERP, other existing software and your business needs. Our experts will ensure a successful CRM implementation.

CRM management and integration

Have Sales and/or Marketing abandoned utilizing your CRM because it is woefully out-of-date or hard to use? We can assist with:

  • Making sure it provides value to your sales force, so they have incentive to keep it up to date
  • Updating CRM categories to match your marketing, sales and reporting requirements
  • Developing processes to ensure stringent in-house sales management and accurate pipelines
  • Customizing metrics for more insight by marketing
  • Customizing customer information for target marketing by marketing
  • Recommending the best combination of Salesforce, HubSpot, Eloqua, Microsoft Dynamics, Marketo, Mailchimp and Constant Contact

A CRM analysis ensures:

  • Sales can manage their territory and opportunities
  • Marketing can maximize the power of demand generation
  • Management can forecast more effectively and track results

Whatever your B2B marketing challenge is, our team has the technical know-how and experience to get you the results you need. Contact us today!
With over 30 years’ experience, Mayfield Consulting provides market research as well as sales, marketing and PR strategy and implementation services performed by seasoned professionals on an affordable, a la carte menu to business-to-business companies. With a tagline of “Where Results Happen”, Mayfield Consulting clients have experienced exponential growth that has lead to them being ranked 8 times to the Inc. 5000 List of America’s Fastest Growing Private Companies in the last nine years. In 2020, Mayfield Consulting was named the Grand Prize Winner for Marketing at the American Business Awards. Read More...