Utilizing Mayfield’s unique “open-ended question” survey technique to detect competitive opportunities in the oil and petroleum storage market, Mayfield Consulting subsequently made strategy recommendations to optimize Newberry’s offerings, targeting of segments, branding, and messaging and assisted with the implementation.
The judges were vociferous:
- “Absolutely brilliant. Understanding the customers' needs and grievances is crucial to every business. Market research and customer interviews can solve many issues not thought of previously.”
- “…An excellent B2B marketing campaign using Mayfield's communicators and team.”
- “Without a doubt, your company did a great job.”
Newberry Tanks & Equipment was heavily recognized for their successes by the ABA as well, capturing three Gold Medals and a Bronze, including gold for “Company of the Year” in Mining and Metals.
Founder and President Anne Mayfield responded, “We thank the judges at the American Business Awards® for this incredible honor. We congratulate Sherwin Williams and Nationwide, the Gold and Silver winners respectively – we are awed to be in your company. We thank our clients for the privilege of working with them, and I want to personally thank our team here at Mayfield. Their incredible range of skills and all their hard work has paid off. It’s a great honor.”
Mayfield Consulting provides sales, marketing, and PR consulting as well as implementation services on an affordable, a la carte menu to business-to-business companies. With a tagline of “Where Results Happen,” Mayfield Consulting clients have been named 6 times in the last 7 years to the Inc. 5000 List of America’s Fastest Growing Private Companies and won more than 45 awards due to exponential growth.
About the American Business Awards®
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.