Can You Hear Me Now?
A supplier of non-stop computer hardware was targeting the Telecommunications Industry with a new product. Their goal was to convert multiple telecom companies who’d never been customers. To ensure success, they’d invested heavily in a campaign “giveaway” that included a USB drive containing all their marketing information. But they still were concerned about getting the desired result.


After cleaning up their list — adding and deleting companies — we performed quick calls to all target companies, to determine the right individual to receive the gift. The campaign was launched.

We cultivated the customer’s interest and subsequently performed longer interviews after the gift had arrived, to gauge their level of interest. While break even on this marketing campaign was evaluated at only 2 accounts, we quickly garnered eight leads, four of which were hot enough to immediately hand over to their own sales force to close.


The campaign, the product, and their investment in our expertise have all come to be regarded as great successes at the company.

Mayfield Consulting’s team has hundreds of combined years of experience in sales and marketing, providing market research, business due diligence, sales, marketing and PR strategy and implementation. All services are performed by seasoned professionals, on an affordable, a la carte menu to business-to-business companies. Mayfield has special expertise in software, security, business services, financial services, and classic manufacturing industries. With a tagline of “Where Results Happen,” Mayfield Consulting has clients that have been named 11 times in the last eleven years to the Inc. 5000 List of America’s Fastest Growing Private Companies, won more than 70 awards, and experienced exponential growth.