Due Diligence Division
A PE firm considering investing in a packaging company with three distinct divisions wanted to better understand each division’s market, as well as what synergy existed between all of them.

Market Research

To find the answers, we began by interviewing Senior and Sales Management at each division, discussed their challenges, position, plans for growth, etc. We also surveyed their present largest customers, focusing on each customer’s knowledge of and need for the services of the other divisions. We amalgamated and analyzed the market feedback to highlight areas of synergy and concern from the customers.


The Mayfield Consulting Investigation revealed the three divisions were disparate with few synergies. Thanks to our market feedback and other input, the PE firm decided that they were only interested in purchasing two of the three divisions and renegotiated the deal. The divisions then used Mayfield Consulting’s market feedback to refine their sales operations.
With over 30 years’ experience, Mayfield Consulting provides market research as well as sales, marketing and PR strategy and implementation services performed by seasoned professionals on an affordable, a la carte menu to business-to-business companies. With a tagline of “Where Results Happen”, Mayfield Consulting clients have experienced exponential growth that has lead to them being ranked 8 times to the Inc. 5000 List of America’s Fastest Growing Private Companies in the last nine years. In 2020, Mayfield Consulting was named the Grand Prize Winner for Marketing at the American Business Awards. Read More...