Due Diligence Division
A PE firm considering investing in a packaging company with three distinct divisions wanted to better understand each division’s market, as well as what synergy existed between all of them.

Market Research

To find the answers, we began by interviewing Senior and Sales Management at each division, discussed their challenges, position, plans for growth, etc. We also surveyed their present largest customers, focusing on each customer’s knowledge of and need for the services of the other divisions. We amalgamated and analyzed the market feedback to highlight areas of synergy and concern from the customers.


The Mayfield Consulting Investigation revealed the three divisions were disparate with few synergies. Thanks to our market feedback and other input, the PE firm decided that they were only interested in purchasing two of the three divisions and renegotiated the deal. The divisions then used Mayfield Consulting’s market feedback to refine their sales operations.

Mayfield Consulting’s team has hundreds of combined years of experience in sales and marketing, providing market research, business due diligence, sales, marketing and PR strategy and implementation. All services are performed by seasoned professionals, on an affordable, a la carte menu to business-to-business companies. Mayfield has special expertise in software, security, business services, financial services, and classic manufacturing industries. With a tagline of “Where Results Happen,” Mayfield Consulting has clients that have been named 11 times in the last eleven years to the Inc. 5000 List of America’s Fastest Growing Private Companies, won more than 70 awards, and experienced exponential growth.